Established over 25 years ago, Sonique opened specialising in ladies evening wear, we have since evolved to a household name in prom and special occasion dresses. Our family run business has expanded and now offers over 2,500 stunning dresses all in the setting of our stunning brand-new dress heaven superstore. We understand at Sonique that when it comes to picking your prom dress, it can easily turn into a daunting experience with so many different styles and colours. That’s why we’re here to help you every step of the way, to make it a stress free and fun experience. We believe prom starts when you are picking, you’re dress so we have tried our hardest to make it a magical experience for all of our customers.
The Sonique experience
Our store is fully Air-conditioned, and we have seating for all your friends and family (unfortunately not the dog-but were working on it). We even have a private seating area for dads who don’t want to be in the busy fitting room. Once your stylist has helped you pick out your first selection of dresses, everyone can get a comfortable seat while we get you some hot and cold beverages. You can play dress-up with our selection of props for the perfect selfie or strut your stuff on the catwalk and enjoy the privacy of our large VIP fitting rooms. Our beautifully designed store will make you feel like a princess from the moment you walk in!
Buying a dress
Our sales team are very friendly, and most have previously shopped prom with us and didn’t want to leave! They don’t work on commission, so will give you an honest opinion. If you just let them know what colours, styles and budget you want to stick to and they can find your perfect dress, or if you are open to suggestions let them work their magic and find you something special!
Jauary 1st every year is not only New Year’s Day but also the start of prom season. During this time everybody is shopping for prom and this is the busiest period of the year for all prom shops. During this time, it is essential to book an appointment as we cannot guarantee that you will be able to be seen to without an appointment. Please book to avoid disappointment, the last thing we would want is for you to come all the way to visit us and us not being able to see to you. During prom season we extend our hours and stay open late during weekdays to allow you the flexibility to pick a day and time that suits you.
It is essential to book an appointment as we cannot guarantee that you will be able to be seen to without an appointment. When we are fully booked we cannot take any walk in’s in-store. Please book to avoid disappointment, the last thing we would want is for you to come all the way to visit us and us not being able to see to you. During prom season we extend our hours and stay open late until 9pm during weekdays to allow you the flexibility to pick a day and time that suits you.
When you do find your dream dress, if we need to place a special order for you then you can leave a 50% deposit on the day and pay slowly instore or over the phone. You can also leave a dress on lay-away for up to 3 months with a deposit!
Our fabulous new Dress Heaven Superstore is conveniently located in the Astle Retail Park, B70 8NS, by Marks and Spencer’s and adjacent to Tesco.
By car: We are just 2 minutes from J1 M5 & J8 M6 – Please not car parking is 80p per hour.
By tram: We are a 3-minute walk from the west Bromwich centre tram stop.
By train: We are 5 minutes from West Bromwich train station.
PRO TIP : Try to avoid weekends(where possible)
Sonique is the trusted prom retailer every year to thousands of prom girls. This means we are often fully booked well in advance, during weekends and half term. (Even with 10 fitting rooms!) For this reason during prom season (Jan-June) we have extended prom hours from 10am - 10pm. Visit www.soniquedresses.co.uk/appointments to book your appointment at any time or call us on 0121 631 3574 and we’ll be happy to help.
PRO TIP : Take Photos
Please don’t forget to check out our online catalogue and take any screenshots of anything you see on our website or Instagram and well get them for you right away.
PRO TIP : Wear something comfortable.
As you may be trying on lots of dresses, try and dress in something easy to slip in and out of. Please also try to refrain using tan on the day of your appointment, as it leaves marks on the inside of our dresses J.
PRO TIP : Keep an open mind!
With so many beautiful dresses at our dress heaven superstore, you may find yourself coming in looking for a certain style but end up falling in love with your dream dress which is completely different to what you had in mind! We find this to be the case a lot of the time. If you have a style in mind however, visit our website and use our store filter to pick the colour and style and budget you desire and check out all your possibilities, just be sure to take a picture to show us instore so we can get them for you to try on!