Visit Our Store

We believe prom starts when you are picking your dress and that is why we have opened our new prom heaven superstore with 10 spacious fitting rooms, located in the easily accessible Astle Retail Park, B70 8NS.

A superstore, full of not just beautiful dresses but also a friendly team that will help you in every step of choosing your dream dress.

Among our team, you will have a personal stylist that will be dedicated to helping you during your stay in our store without any additional charges.


The Sonique experience

Our store is fully Air-conditioned, and we have seating for all your friends and family (unfortunately not the dog-but were working on it). We even have a private seating area for dads who don’t want to be in the busy fitting room. Once your stylist has helped you pick out your first selection of dresses, everyone can get a comfortable seat while we get you some hot and cold beverages. You can play dress-up with our selection of props for the perfect selfie or strut your stuff on the catwalk and enjoy the privacy of our large VIP fitting rooms. Our beautifully designed store will make you feel like a princess from the moment you walk in!


Buying a dress

Our sales team are very friendly, and most have previously shopped prom with us and didn’t want to leave! They don’t work on commission, so will give you an honest opinion. If you just let them know what colours, styles and budget you want to stick to and they can find your perfect dress, or if you are open to suggestions let them work their magic and find you something special!


Don’t take our word for it, come and see for yourself!

Call Us