Prom dress shop West Midlands

Sonique is the go-to prom dress shop in the West Midlands when you’re looking for the perfect dress. Let’s help you find the dress that’s made for you.

Sonique has been a preferred dress shop for girls seeking prom dresses in the West Midlands, for more than 28 years. We have the largest range of prom dresses in the area, stocking every single style from all the major brands.

It’s not enough for us to have the best stock, we also need to be the best at what we do. Therefore, we keep close contact with every supplier to stay on top, and make sure we are always on trend. Fashion and prom has developed throughout all the years we have been doing this, so we know we need to be on top to deliver the best service.

Still there are two things most important to us. Firstly, you shouldn’t pay more than you need for a prom dress. A dress will always come with a cost, but we strive to keep our prices at a reasonable level. Because we already sell a large amount of prom dresses to the entire West Midlands, we are always pushing to keep our prices as low as possible.

The second, and most important issue is finding the prefect dress. That’s why we offer the Sonique famous one on one consultation. 


Sonique’s famous one on one consultation

When someone starts looking at prom dresses, the most common approach is to look at certain brands or styles. Understandable, but not necessarily the best way to find the perfect dress.

The key to finding the perfect dress is to figure out what kind of dress will suit you best. The one dress that will add to your style and form in a way that will make you shine like the star you are.

We have an enormous stock of dresses from all the major brands, so we are certain we have one for you, in our store. That’s why we recommend the one on one consultation that has made us famous over the years.

When you book an appointment, we will make sure you get plenty of time in the boutique to view and try on dresses, with help from our expert team.  We are often fully booked, and we will always make a priority for those who have booked in advance.

It’s important for us to do our part in making your prom day special, so we urge you to book in advance to make sure you get the best service we can offer. Your own personal stylist won’t stop until you’ve found the dress that suits you perfectly.

Shopping prom dress with Sonique

We can keep your dress with us until the day of the event, if you need us to. We also understand that a prom dress could be a large investment, even though we strive to keep our prices at a reasonable level, therefore, we offer flexible payment plans to suit your needs. The payments are interest free and are meant to work as an easier way to owning your own perfect dress. 

Welcome to Sonique – your prom dress shop in the West Midlands.